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Located on the west coast of Swedish, Varberg is a town with some 29,500 inhabitants. Here the rocky Bohuslän coast meets the open Halland coast with its long sandy beaches, many of them boasting very central locations. Apelviken, known as one of Northern Europe’s best surfing location, is situated south of the town. The town has a complicated early history and is actually the town in the Nordic region that has moved the most times, with five different locations over the years. However, as “a grid town”, Varberg’s current location took shape in the 1660s. Construction of Varberg’s castle and fortress started in the 13th century on the cliff at Wardberg. 'Ward' means guard, and this was where beacons (large fires) were lit as signals for defence. The fortress has been home to numerous kings and queens throughout its history. Life in Varberg’s health resort developed during the 19th century after a spring was discovered in Apelviken. The buildings that were used then remain and still have the same function: Kallbadhuset (the Cold Bathhouse), Varmbadhuset (the Hot Bathhouse) and Society Park. In addition, there are several hotels with spa sections. They all have their specific focus, with everything from thalasso spa (salt water spa) to Asian spa. Varberg is one of Sweden’s largest tourist towns and tourism therefore plays a major role in its economic life. However, there is a wide range of industries in Varberg. Large food producers, distribution companies and creative IT businesses and consultants feel at home here. A major sector is the footwear industry. Innumerable designers, agents and wholesalers have their head offices in the town. A breathtaking 70 percent of all shoes in Sweden pass through Varberg.
Varberg is an exciting town with everything at a convenient distance. With its dramatic history as a capital and a strategically important territory for Swedes and Danes, today it is an inspirational historical site. Below are the attraction you do not want to miss.
When in Sweden make sure you experience a real Swedish massage! The Swedish massage was developed by a doctor named Per Henrik Ling in the beginning of the 19th century. After being influenced by a Chinese martial arts and Tuina practices, Per came up with his techniques which became the Swedish massage (petrissage, effleurage, friction, tapotement and vibration), a deep tissue massage made for relieving muscle tension and increasing blood flow. There are several establishments offering assorted treatments and spa packages, whether it be facials, body treatments or why not get a make up consultation before the evening activities. It is customary to wear a swimsuit when at a spa. As a visitor you can also take the opportunity to work out during your stay. Since Swedes are very health conscious and enjoy various types of fitness and training, you can find a range of different fitness centers, sport facilities and health clubs, depending on your preference.
There is a strong trend to eat local, organic products in Varberg. Both restaurants and food shops are very involved in precisely this aspect, and the food maintains a high quality. You might also be able to enjoy Halland specialities, such as horseradish, elder or curly kale.
Stroll around the cobbled streets among Varberg’s unique shops. Take a walk around the Fortress and have a coffee. Shopping in Varberg is relaxing and intimate. You can enjoy the fresh sea breeze between the shops, and the square is crowded all year round. Outside town is “Lassabacka”, an area for bulk purchasing, and farther out of town you’ll find farm shops selling food, furnishings, antiques and clothes.
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