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Cowbells or Baroque tunes? Hiking boots or high heels? Making the right decision could be a bit of a struggle, as Innsbruck and its holiday villages offer you the best of both worlds with modern city flair AND serene mountain scenery. One minute you relax in one of the many street cafés surrounded by magnificent medieval buildings in Innsbruck’s historical old town - and less than thirty minutes later you enjoy the most magnificent panoramic views from a mountain restaurant terrace located at 2,000 metres above sea level. This truly amazing experience is the result of the recent reconstruction of Inns-bruck’s Nordkettenbahnen cable railways, which allows you to board the stunning new funicular in the very heart of the city. Designed by star architect Zaha Hadid, who has passed away in 2016, the unique construction of its four station buildings and cable-stayed bridge across the river Inn not only set new standards in international architecture but are also striking landmarks reflecting the organic shapes of nature. A mere twenty-minute ride whisks you up to high-alpine terrain, where great starting points for glorious hikes and thrilling mountain-climbing adventures await you at See-grube and the Hafelekar summit station. Also ‘après-hike’ entertainment options are many and varied in the capital of the Alps. Why not start with a relaxing stroll along Maria Theresien Street with its modern ur-ban design, stop for an aperitif in one of the many charming bars before moving on to the culinary heights of Innsbruck's gourmet dining scene. While we can warmly recommend the tender and succulent Tyrolean mountain lamb, the tempting offer includes also a rich variety of internationally inspired dishes created by several award-winning chefs. While the renowned Innsbruck Festival of Early Music celebrates the masters of music from the Renaissance and Baroque eras, the diverse programme of the annual Tanzsommer Innsbruck dance festival takes you on an artistic journey around the world. And as the popular Innsbruck Promenade Concerts fill the air of the Imperial Palace’s inner courtyard with beautiful waltz melodies full of nostalgia, the square by the Tyrolean State Government plays host to the New Orleans Festival, offering the happy crowd popular jazz and swing tunes as well as intoxicating soul music in a convivial atmosphere.
Anyone who comes to visit Innsbruck, the capital of the Tyrol region, will immediately notice the close coexistence of culture and nature. Located at the crossroads of Europe’s most important transport lines and nestled in the mountain ranges of the northern ‘Limestone’ Alps’ and the Central Alps, Innsbruck always was - and continues to be – a meeting point and platform for cultural exchange, commerce and science. In more recent times the city has also gained international reputation as an important sports venue.
Innsbruck Card

Innsbruck Card

Innsbruck all inclusive – with the Innsbruck Card the city is all yours. This great value pass is your key to all the city sights, including numerous interesting museums and galleries such as the Imperial Palace, Tyrolean State Museum Ferdinandeum, splendid Ambras Castle, the Tyrolean Folk Art Museum and the Tirol Panorama Museum with its unique giant panoramic painting. With the Innsbruck Card you enjoy free travel on all public transport in the city and as far as Igls and Hall. Furthermore, you are entitled to one return trip on each of the seven cable cars (according to the season) in Innsbruck and the surrounding holiday villages. Also included in the price of your Innsbruck Card is access to the Bergisel ski jump, an unmistakable city landmark well worth visiting all year round. A free shuttle bus service takes you to the glittering Swarovski Crystal Worlds in Wattens. Exploring the town on two wheels is just your thing? Simply pick up a zippy city bike from DIE BÖRSE, a friendly inner city sports store and equipment rental, and you are free to roam the streets of Innsbruck for the next three hours. In addition to all this, you travel free of charge on the ‘Sightseer’ hop-on hop-off sightseeing bus which takes you to Innsbruck’s main points of interest in all comfort. Make sure to take an informative walk through the medieval lanes of the historic Old Town with a knowledgeable ‘Per Pedes’ city guide (tours available in English). Starting at a cost of 39 Euro, Innsbruck Cards are available for a duration of 24, 48 or 72 hours. Children below the age of 15 receive a half price discount.

One of the great pleasures of going on a holiday is being able to enjoy some really exceptional food. In Innsbruck you are spoilt for choice by a vast range of gourmet restaurants offering superb cuisine with regional and international flavours. Each of them is striving to provide the perfect environment for a fine dining experience, be it in traditional Tyrolean style - or in a sophisticated urban setting.
‘Innsbruck by night’ stands not only for concerts, plays, and festivals. Innsbruckers also adore bringing the day to a close in one of the city’s stylish bars, busy street cafés or laid-back pubs known as ‘Beisel’. Wherever you go, you’ll enjoy the congenial local atmosphere, fine drinks, tasty snacks and occasional live music.
Innsbruck’s shopping centres dazzle with splendid shops, fabulous food and service If you like to shop big time and in the one spot, this is definitely your kind of place. Having played a pioneering role in local retail history, Innsbruck is home to Austria’s very first shopping centre which remains the largest in the Tyrol region. But it’s not just about size – also attractive architecture with aesthetic, state-of-the-art design by renowned architects is a major drawcard. Explore these all-in-one shopping havens from the city centre to the outskirts of town, easily reached by car or public transport.
When against the backdrop of the more than 2,000 m high, snow-covered Nordketten mountain range the sound of Christmas carols drifts down from the alcove balcony of the Golden Roof in Innsbruck’s Old Town, city and mountain melt into one. This fascinating urban-alpine lifestyle is also highly appreciated by visitors to Innsbruck’s six individual Christmas markets – each of them proud of its very particular character.
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